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Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America.

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Bibliographic Details
Title: Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America.
Authors: Hanni, David A.1, Ryans Jr., John K.2, Vernon, Ivan R.3
Source: Journal of International Marketing. 1995, Vol. 3 Issue 2, p83-98. 16p.
Database: Business Source Ultimate
Description
ISSN:1069031X
DOI:10.1177/1069031X9500300207