APA (7th ed.) Citation

Hanni, D. A., Ryans Jr., J. K., & Vernon, I. R. (1995). Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America. Journal of International Marketing, 3(2), 83. https://doi.org/10.1177/1069031X9500300207

Chicago Style (17th ed.) Citation

Hanni, David A., John K. Ryans Jr., and Ivan R. Vernon. "Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America." Journal of International Marketing 3, no. 2 (1995): 83. https://doi.org/10.1177/1069031X9500300207.

MLA (9th ed.) Citation

Hanni, David A., et al. "Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America." Journal of International Marketing, vol. 3, no. 2, 1995, p. 83, https://doi.org/10.1177/1069031X9500300207.