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Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America.

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Title: Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America.
Authors: Hanni, David A.1, Ryans Jr., John K.2, Vernon, Ivan R.3
Source: Journal of International Marketing. 1995, Vol. 3 Issue 2, p83-98. 16p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 4453835
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PubType: Academic Journal
PubTypeId: academicJournal
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        Value: 10.1177/1069031X9500300207
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 83
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      – TitleFull: Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America.
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              Text: 1995
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              Y: 1995
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