Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America.
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| Title: | Executive Insights: Coordinating International Advertising--The Goodyear Case Revisited for Latin America. |
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| Authors: | Hanni, David A.1, Ryans Jr., John K.2, Vernon, Ivan R.3 |
| Source: | Journal of International Marketing. 1995, Vol. 3 Issue 2, p83-98. 16p. |
| Database: | Business Source Ultimate |
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