Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.

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Bibliographic Details
Title: Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification.
Authors: Brumbaugh, Anne M.1
Source: Psychology & Marketing. Nov2009, Vol. 26 Issue 11, p970-986. 17p. 1 Graph.
Database: Business Source Ultimate
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