Finding and utilizing opinion leaders: Social networks and the power of relationships.
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| Title: | Finding and utilizing opinion leaders: Social networks and the power of relationships. |
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| Authors: | van der Merwe, R.1, van Heerden, G.2 vanheerden.gene@gmail.com |
| Source: | South African Journal of Business Management. Sep2009, Vol. 40 Issue 3, p65-76. 12p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 20785585 |
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| DOI: | 10.4102/sajbm.v40i3.545 |
