RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS: A REASSESSMENT.

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Bibliographic Details
Title:	RECALL, RECOGNITION AND THE MEASUREMENT OF MEMORY FOR PRINT ADVERTISEMENTS: A REASSESSMENT.
Authors:	Finn, Adam¹
Source:	Marketing Science (INFORMS). Winter92, Vol. 11 Issue 1, p95. 6p.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.11.1.95