Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.

Saved in:

Bibliographic Details
Title:	Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.
Authors:	Leigh, James H.¹, Menon, Anil²
Source:	Journal of Advertising. 1987, Vol. 16 Issue 3, p3-12. 10p.
Database:	Business Source Ultimate

Description
ISSN:	00913367
DOI:	10.1080/00913367.1987.10673080