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Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.

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Bibliographic Details
Title: Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.
Authors: Leigh, James H.1, Menon, Anil2
Source: Journal of Advertising. 1987, Vol. 16 Issue 3, p3-12. 10p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 4671063
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PubType: Academic Journal
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  Data: Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. 1987, Vol. 16 Issue 3, p3-12. 10p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4671063
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/00913367.1987.10673080
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 10
        StartPage: 3
    Titles:
      – TitleFull: Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.
        Type: main
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          Name:
            NameFull: Leigh, James H.
      – PersonEntity:
          Name:
            NameFull: Menon, Anil
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            – D: 01
              M: 09
              Text: 1987
              Type: published
              Y: 1987
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              Value: 00913367
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              Value: 16
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              Value: 3
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            – TitleFull: Journal of Advertising
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