ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT.
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| Title: | ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT. |
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| Authors: | Quarles, Rebecca Colwell1, Jeffres, Leo W.2 |
| Source: | Journal of Advertising. 1983, Vol. 12 Issue 2, p4-33. 11p. |
| Database: | Business Source Ultimate |
| ISSN: | 00913367 |
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| DOI: | 10.1080/00913367.1983.10672835 |
