Competitive intelligence in practice: empirical evidence from the UK retail banking sector.
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| Title: | Competitive intelligence in practice: empirical evidence from the UK retail banking sector. |
|---|---|
| Authors: | Wright, Sheila1 sheila.wright@dmu.ac.uk, Eid, Elsayed R.2 elsayed28@hotmail.com, Fleisher, Craig S.3 cfleisher@ccga.edu |
| Source: | Journal of Marketing Management. Nov2009, Vol. 25 Issue 9-10, p941-964. 24p. 1 Diagram, 19 Charts. |
| Database: | Business Source Ultimate |
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