Bibliographic Details
| Title: |
¿Qué busca el comprador de marcas de distribuidor? Caracterización del comprador de marca de distribuidor por beneficios buscados. |
| Alternate Title: |
What Do Store Brand Buyers Look For? Characterization of Store Brand Buyers by Benefits Sought in Shopping. |
| Authors: |
Martos-Partal, Mercedes1 mmartos@usal.es, González-Benito, Oscar1 oscargb@usal.es |
| Source: |
Universia Business Review. 2009, Issue 24, p76-95. 20p. 1 Color Photograph, 3 Charts. |
| Database: |
Business Source Ultimate |
