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¿Qué busca el comprador de marcas de distribuidor? Caracterización del comprador de marca de distribuidor por beneficios buscados.

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Title: ¿Qué busca el comprador de marcas de distribuidor? Caracterización del comprador de marca de distribuidor por beneficios buscados.
Alternate Title: What Do Store Brand Buyers Look For? Characterization of Store Brand Buyers by Benefits Sought in Shopping.
Authors: Martos-Partal, Mercedes1 mmartos@usal.es, González-Benito, Oscar1 oscargb@usal.es
Source: Universia Business Review. 2009, Issue 24, p76-95. 20p. 1 Color Photograph, 3 Charts.
Database: Business Source Ultimate
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      – Code: spa
        Text: Spanish
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        PageCount: 20
        StartPage: 76
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      – TitleFull: ¿Qué busca el comprador de marcas de distribuidor? Caracterización del comprador de marca de distribuidor por beneficios buscados.
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              Text: 2009
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