BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?

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Bibliographic Details
Title:	BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?
Authors:	Kekre, Sunder¹, Srinivasan, Kanna¹
Source:	Management Science (INFORMS). Oct90, Vol. 36 Issue 10, p1216-1231. 16p.
Database:	Business Source Ultimate

Description
ISSN:	00251909
DOI:	10.1287/mnsc.36.10.1216