APA (7th ed.) Citation

Kekre, S., & Srinivasan, K. (1990). BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS? Management Science (INFORMS), 36(10), 1216. https://doi.org/10.1287/mnsc.36.10.1216

Chicago Style (17th ed.) Citation

Kekre, Sunder, and Kanna Srinivasan. "BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?" Management Science (INFORMS) 36, no. 10 (1990): 1216. https://doi.org/10.1287/mnsc.36.10.1216.

MLA (9th ed.) Citation

Kekre, Sunder, and Kanna Srinivasan. "BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?" Management Science (INFORMS), vol. 36, no. 10, 1990, p. 1216, https://doi.org/10.1287/mnsc.36.10.1216.