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BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?

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Title: BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?
Authors: Kekre, Sunder1, Srinivasan, Kanna1
Source: Management Science (INFORMS). Oct90, Vol. 36 Issue 10, p1216-1231. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1287/mnsc.36.10.1216
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        Text: English
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              Text: Oct90
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