BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS?
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| Title: | BROADER PRODUCT LINE: A NECESSITY TO ACHIEVE SUCCESS? |
|---|---|
| Authors: | Kekre, Sunder1, Srinivasan, Kanna1 |
| Source: | Management Science (INFORMS). Oct90, Vol. 36 Issue 10, p1216-1231. 16p. |
| Database: | Business Source Ultimate |
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