Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

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Bibliographic Details
Title:	Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Authors:	Fischer, Marc¹, Albers, Sönke²
Source:	Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p103-121. 19p. 8 Charts, 1 Graph.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmkr.47.1.103