APA (7th ed.) Citation

Fischer, M., & Albers, S. (2010). Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs? Journal of Marketing Research (JMR), 47(1), 103. https://doi.org/10.1509/jmkr.47.1.103

Chicago Style (17th ed.) Citation

Fischer, Marc, and Sönke Albers. "Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?" Journal of Marketing Research (JMR) 47, no. 1 (2010): 103. https://doi.org/10.1509/jmkr.47.1.103.

MLA (9th ed.) Citation

Fischer, Marc, and Sönke Albers. "Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?" Journal of Marketing Research (JMR), vol. 47, no. 1, 2010, p. 103, https://doi.org/10.1509/jmkr.47.1.103.