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Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

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Bibliographic Details
Title: Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Authors: Fischer, Marc1, Albers, Sönke2
Source: Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p103-121. 19p. 8 Charts, 1 Graph.
Database: Business Source Ultimate
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        Value: 10.1509/jmkr.47.1.103
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        Text: English
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              Text: Feb2010
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