Data warehousing and consumer analytics in the era of customer engagement – An interview with Bill Franks of Teradata.
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| Title: | Data warehousing and consumer analytics in the era of customer engagement – An interview with Bill Franks of Teradata. |
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| Authors: | Franks, Bill1 Bill.Franks@Teradata.com |
| Source: | Journal of Digital Asset Management. Dec2009, Vol. 5 Issue 6, p352-363. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 17436540 |
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| DOI: | 10.1057/dam.2009.27 |