Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.

Saved in:

Bibliographic Details
Title:	Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.
Authors:	Barone, Michael J¹, Roy, Tirthankar²
Source:	Journal of Marketing. Mar2010, Vol. 74 Issue 2, p121-132. 12p. 3 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jm.74.2.121