APA (7th ed.) Citation

Barone, M. J., & Roy, T. (2010). Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response. Journal of Marketing, 74(2), 121. https://doi.org/10.1509/jm.74.2.121

Chicago Style (17th ed.) Citation

Barone, Michael J., and Tirthankar Roy. "Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response." Journal of Marketing 74, no. 2 (2010): 121. https://doi.org/10.1509/jm.74.2.121.

MLA (9th ed.) Citation

Barone, Michael J., and Tirthankar Roy. "Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response." Journal of Marketing, vol. 74, no. 2, 2010, p. 121, https://doi.org/10.1509/jm.74.2.121.