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Help! I'm floundering in a blizzard of data; how do I separate signal from noise?

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Bibliographic Details
Title:	Help! I'm floundering in a blizzard of data; how do I separate signal from noise?
Authors:	Burke, Scott¹
Source:	Advertising Age. 3/22/2010, Vol. 81 Issue 8, p56-56. 1/2p.
Database:	Business Source Ultimate

Description
ISSN:	00018899