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Help! I'm floundering in a blizzard of data; how do I separate signal from noise?

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Title: Help! I'm floundering in a blizzard of data; how do I separate signal from noise?
Authors: Burke, Scott1
Source: Advertising Age. 3/22/2010, Vol. 81 Issue 8, p56-56. 1/2p.
Database: Business Source Ultimate
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  Availability: 0
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      – TitleFull: Help! I'm floundering in a blizzard of data; how do I separate signal from noise?
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              Text: 3/22/2010
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