Prototypes versus examples: A new model of online credibility for commercial websites.

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Bibliographic Details
Title:	Prototypes versus examples: A new model of online credibility for commercial websites.
Authors:	Guido, Gianluigi^1,2 gianluigi.guido@unisalento.it, Prete, M. Irene^3,4, Sammarco, Luigi⁵
Source:	Journal of Targeting, Measurement & Analysis for Marketing. Mar2010, Vol. 18 Issue 1, p3-16. 14p. 15 Charts.
Database:	Business Source Ultimate

Description
ISSN:	09673237
DOI:	10.1057/jt.2009.25