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A Cluster Analysis of Young Adult College Students' Beef Consumption Behavior Using the Constructs of a Proposed Modified Model of Planned Behavior.

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Bibliographic Details
Title: A Cluster Analysis of Young Adult College Students' Beef Consumption Behavior Using the Constructs of a Proposed Modified Model of Planned Behavior.
Authors: Rivera, David1 (AUTHOR) riverad@ecu.edu, Burley, Hansel2 (AUTHOR), Adams, Charlie2 (AUTHOR)
Source: Journal of Food Products Marketing. Jan-Mar2010, Vol. 16 Issue 1, p19-38. 20p. 4 Diagrams, 8 Charts.
Database: Business Source Ultimate
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ISSN:10454446
DOI:10.1080/10454440802537413