Market Segmentation.
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| Title: | Market Segmentation. |
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| Authors: | Tynan, A. Caroline1, Drayton, Jennifer2 |
| Source: | Journal of Marketing Management. Spring87, Vol. 2 Issue 3, p301-335. 35p. 1 Diagram, 5 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 0267257X |
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| DOI: | 10.1080/0267257X.1987.9964020 |