Market Segmentation.

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Bibliographic Details
Title: Market Segmentation.
Authors: Tynan, A. Caroline1, Drayton, Jennifer2
Source: Journal of Marketing Management. Spring87, Vol. 2 Issue 3, p301-335. 35p. 1 Diagram, 5 Charts.
Database: Business Source Ultimate
Description
ISSN:0267257X
DOI:10.1080/0267257X.1987.9964020