Predicting market orientation: Chinese retailers in a transitional economy.

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Bibliographic Details
Title: Predicting market orientation: Chinese retailers in a transitional economy.
Authors: Sternquist, Brenda1, Ying Huang2 huang2@email.arizona.edu, Zhengi Chen3
Source: International Journal of Retail & Distribution Management. 2010, Vol. 38 Issue 5, p360-378. 19p. 2 Charts.
Database: Business Source Ultimate
Description
ISSN:09590552
DOI:10.1108/09590551011037581