Predicting market orientation: Chinese retailers in a transitional economy.
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| Title: | Predicting market orientation: Chinese retailers in a transitional economy. |
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| Authors: | Sternquist, Brenda1, Ying Huang2 huang2@email.arizona.edu, Zhengi Chen3 |
| Source: | International Journal of Retail & Distribution Management. 2010, Vol. 38 Issue 5, p360-378. 19p. 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 09590552 |
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| DOI: | 10.1108/09590551011037581 |