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The Dimensions of New Product Planning.

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Bibliographic Details
Title: The Dimensions of New Product Planning.
Authors: Pessemier, Edgar A.1, Root, H. Paul2
Source: Journal of Marketing. Jan1973, Vol. 37 Issue 1, p10-18. 9p. 5 Charts, 3 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/002224297303700103