MARKETING ABSTRACTS.

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Bibliographic Details
Title: MARKETING ABSTRACTS.
Authors: Dominick, Joseph R., Raugh, Gail E., Kirkpatrick, Miles W., Tallman Jr., Robert P., Wasem, George, Sadowski, Robert P., Fox, Harold W., Weiss, E.B., Tyler, William D., Merims, Arthur M., Allen, George C., Hodges, Earl F., Deyers, Margaret, Lundquist, Dorothy M., Looney, Zolon M., Holder Jr., Shelby H., Gheiti, Joseph L., Glade Jr., Edward H., Chandler, Whitman M.
Source: Journal of Marketing. Apr1973, Vol. 37 Issue 2, p90-111. 22p.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1250060