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Health Service Marketing: A Suggested Model.

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Bibliographic Details
Title: Health Service Marketing: A Suggested Model.
Authors: Zaltman, Gerald1,2, Vertinsky, Ilan3,4
Source: Journal of Marketing. Jul1971, Vol. 35 Issue 3, p19-27. 9p. 2 Black and White Photographs, 1 Diagram.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1249785