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Health Service Marketing: A Suggested Model.

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Bibliographic Details
Title: Health Service Marketing: A Suggested Model.
Authors: Zaltman, Gerald1,2, Vertinsky, Ilan3,4
Source: Journal of Marketing. Jul1971, Vol. 35 Issue 3, p19-27. 9p. 2 Black and White Photographs, 1 Diagram.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 4999096
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PubType: Academic Journal
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        Value: 10.2307/1249785
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 19
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      – TitleFull: Health Service Marketing: A Suggested Model.
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            NameFull: Zaltman, Gerald
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            NameFull: Vertinsky, Ilan
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              M: 07
              Text: Jul1971
              Type: published
              Y: 1971
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              Value: 35
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