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Socially Distant Reference Groups and Consumer Aspirations.

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Bibliographic Details
Title: Socially Distant Reference Groups and Consumer Aspirations.
Authors: Cocanougher, A. Benton1, Bruce, Grady D.2
Source: Journal of Marketing Research (JMR). Aug1971, Vol. 8 Issue 3, p379-381. 3p. 2 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3149581