The Experience Curve Doctrine Reconsidered.

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Bibliographic Details
Title:	The Experience Curve Doctrine Reconsidered.
Authors:	Alberts, William W.^1,2
Source:	Journal of Marketing. Jul89, Vol. 53 Issue 3, p36-49. 14p. 8 Diagrams.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1177/002224298905300306