APA (7th ed.) Citation

Alberts, W. W. (1989). The Experience Curve Doctrine Reconsidered. Journal of Marketing, 53(3), 36. https://doi.org/10.1177/002224298905300306

Chicago Style (17th ed.) Citation

Alberts, William W. "The Experience Curve Doctrine Reconsidered." Journal of Marketing 53, no. 3 (1989): 36. https://doi.org/10.1177/002224298905300306.

MLA (9th ed.) Citation

Alberts, William W. "The Experience Curve Doctrine Reconsidered." Journal of Marketing, vol. 53, no. 3, 1989, p. 36, https://doi.org/10.1177/002224298905300306.