Marketing Management and the Computer: An Overview of Conflict and Contrast.

Saved in:

Bibliographic Details
Title:	Marketing Management and the Computer: An Overview of Conflict and Contrast.
Authors:	Kegerreis, Robert J.¹
Source:	Journal of Marketing. Jan1971, Vol. 35 Issue 1, p3-12. 10p. 1 Black and White Photograph, 3 Diagrams.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.2307/1250557