APA (7th ed.) Citation

Kegerreis, R. J. (1971). Marketing Management and the Computer: An Overview of Conflict and Contrast. Journal of Marketing, 35(1), 3. https://doi.org/10.2307/1250557

Chicago Style (17th ed.) Citation

Kegerreis, Robert J. "Marketing Management and the Computer: An Overview of Conflict and Contrast." Journal of Marketing 35, no. 1 (1971): 3. https://doi.org/10.2307/1250557.

MLA (9th ed.) Citation

Kegerreis, Robert J. "Marketing Management and the Computer: An Overview of Conflict and Contrast." Journal of Marketing, vol. 35, no. 1, 1971, p. 3, https://doi.org/10.2307/1250557.