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A Brand Loyalty Concept: Comments on a Comment.

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Bibliographic Details
Title: A Brand Loyalty Concept: Comments on a Comment.
Authors: Jacoby, Jacob1
Source: Journal of Marketing Research (JMR). Nov75, Vol. 12 Issue 4, p484-487. 4p.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151103