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Reappraising Mail Survey Response Rates.

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Bibliographic Details
Title: Reappraising Mail Survey Response Rates.
Authors: Cox III, Eli P.1, Anderson Jr., W. Thomas1, Fulcher, David G.1
Source: Journal of Marketing Research (JMR). Nov74, Vol. 11 Issue 4, p413-417. 5p. 4 Charts, 1 Graph.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151287