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Reappraising Mail Survey Response Rates.

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Bibliographic Details
Title: Reappraising Mail Survey Response Rates.
Authors: Cox III, Eli P.1, Anderson Jr., W. Thomas1, Fulcher, David G.1
Source: Journal of Marketing Research (JMR). Nov74, Vol. 11 Issue 4, p413-417. 5p. 4 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Nov74, Vol. 11 Issue 4, p413-417. 5p. 4 Charts, 1 Graph.
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        Value: 10.2307/3151287
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 413
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      – TitleFull: Reappraising Mail Survey Response Rates.
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            NameFull: Cox III, Eli P.
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              Text: Nov74
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