Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences From Brand-Switching Behavior.

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Bibliographic Details
Title:	Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences From Brand-Switching Behavior.
Authors:	Kumar, Ajith, Sashi, C.M.^1,2
Source:	Journal of Marketing Research (JMR). Nov89, Vol. 26 Issue 4, p444-453. 10p. 7 Diagrams, 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3172764