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Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences From Brand-Switching Behavior.

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Title: Confirmatory Analysis of Aggregate Hierarchical Market Structures: Inferences From Brand-Switching Behavior.
Authors: Kumar, Ajith, Sashi, C.M.1,2
Source: Journal of Marketing Research (JMR). Nov89, Vol. 26 Issue 4, p444-453. 10p. 7 Diagrams, 1 Chart.
Database: Business Source Ultimate
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        Value: 10.2307/3172764
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        PageCount: 10
        StartPage: 444
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              Text: Nov89
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