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The Net Present Value of Market Share.

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Bibliographic Details
Title: The Net Present Value of Market Share.
Authors: Cook Jr, Victor J.1
Source: Journal of Marketing. Summer85, Vol. 49 Issue 3, p49-63. 15p. 3 Diagrams, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/002224298504900305