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The Net Present Value of Market Share.

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Bibliographic Details
Title: The Net Present Value of Market Share.
Authors: Cook Jr, Victor J.1
Source: Journal of Marketing. Summer85, Vol. 49 Issue 3, p49-63. 15p. 3 Diagrams, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 5002036
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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      – Type: doi
        Value: 10.1177/002224298504900305
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 49
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      – TitleFull: The Net Present Value of Market Share.
        Type: main
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          Dates:
            – D: 01
              M: 07
              Text: Summer85
              Type: published
              Y: 1985
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              Value: 49
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              Value: 3
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            – TitleFull: Journal of Marketing
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