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Validity of Information Display Boards: An Assessment Using Longitudinal Data.

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Bibliographic Details
Title: Validity of Information Display Boards: An Assessment Using Longitudinal Data.
Authors: LEHMANN, DONALD R.1, MOORE, WILLIAM L.2
Source: Journal of Marketing Research (JMR). Nov80, Vol. 17 Issue 4, p450-459. 10p. 6 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3150498