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Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation.

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Bibliographic Details
Title: Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation.
Authors: Hanjoon Lee1, Acito, Frank2, Day, Ralph L.3
Source: Journal of Marketing Research (JMR). May87, Vol. 24 Issue 2, p187-196. 10p. 2 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151508