APA (7th ed.) Citation

Lee, H., Acito, F., & Day, R. L. (1987). Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation. Journal of Marketing Research (JMR), 24(2), 187. https://doi.org/10.2307/3151508

Chicago Style (17th ed.) Citation

Lee, Hanjoon, Frank Acito, and Ralph L. Day. "Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation." Journal of Marketing Research (JMR) 24, no. 2 (1987): 187. https://doi.org/10.2307/3151508.

MLA (9th ed.) Citation

Lee, Hanjoon, et al. "Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation." Journal of Marketing Research (JMR), vol. 24, no. 2, 1987, p. 187, https://doi.org/10.2307/3151508.