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Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation.

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Title: Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation.
Authors: Hanjoon Lee1, Acito, Frank2, Day, Ralph L.3
Source: Journal of Marketing Research (JMR). May87, Vol. 24 Issue 2, p187-196. 10p. 2 Charts.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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      – Type: doi
        Value: 10.2307/3151508
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 187
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      – TitleFull: Evaluation and Use of Marketing Research by Decision Makers: A Behavioral Simulation.
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            NameFull: Hanjoon Lee
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            NameFull: Acito, Frank
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            NameFull: Day, Ralph L.
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            – D: 01
              M: 05
              Text: May87
              Type: published
              Y: 1987
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              Value: 24
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